Endomarketing, or internal marketing, is the set of actions and strategies developed for the well-being and better relationship with internal customers, i.e., the employees, thus generating more motivation, improving productivity, and achieving greater results.
The main task of Endomarketing is to attract and keep employees, based on a good relationship. It is a way of selling the company to the employees, making them ambassadors of the brand.
Usually these strategies are applied by the HR department, which makes a detailed analysis of the internal public, such as habits, customs, characteristics, etc., focusing on providing a pleasant and good environment for everyone.
See some benefits that endomarketing can bring to your company.
Benefits
Committed employees
Committed employees feel more motivated to work and are willing to overcome the company's challenges.
Working in an organization that cares about the quality of life and well-being of its employees motivates them even more.
Reduction of turnover
Well planned and executed endomarketing increases employee satisfaction, and when this happens, people spend more time within the organization, reducing the possibility of turnover
Increased productivity
A pleasant environment, with motivated and satisfied people generates more results.
Happy employees work better and perform their duties with greater efficiency, since they feel they are owed by the company, which fosters a more proactive and productive attitude.
Improving organizational climate
Endomarketing provides a healthy and positive organizational climate, creating a collaborative, organized and committed environment.
The work environment should be a place where people feel comfortable and at ease. This will generate more employee satisfaction.
Quality and well-being
The company that cares about the well-being and quality of life of its employees is deciding the future of the organization.
Promoting health campaigns, both mental and physical, prevents many employees from being absent due to illnesses or difficulties that hinder their productivity and presence in the company.
After seeing all these benefits you must be thinking: "How can I apply this methodology in my company? Where to start?" Don't worry, here are some tips on how to apply endomarketing in your organization.
How to apply Endomarketing
Understanding the target audience
Who better to know what employees need? Start researching to find out what the biggest pains and difficulties are, so you'll know exactly where to start and the paths you need to follow.
Establish objectives
After you know what your employees' needs are, define the goals you want to achieve.
Make a strategic plan on what the main activities and next steps will be. Knowing where you want to get to and what to do to get there will optimize implementation, as well as prevent loss of focus.
Execute
Now that you have all the planning in place, it's time to get down to work!
Use campaigns, events, activities, celebrations and more to execute each scheduled activity. Don't be afraid to explore, be creative and innovative.
Measure results
After executing all the planning, it's time to ask for feedback.
Survey your employees again, this survey will be essential to know if the objectives are being achieved, if the strategy needs to be changed and what are the main points that went well and which ones went wrong.
This feedback will help endomarketing achieve its main objective, employee well-being.
Conclusion
When a company invests in its employees, its employees invest in the company, so well-crafted strategies could define the fate of your business.
"When you create marketing strategies, you are selling the company's product and services. When you invest in endomarketing, you are selling the goals, objectives and organizational culture of the team" - Guilherme Dias | Gupy - What is endomarketing, main actions, examples and 8 strategies.
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